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In Brave New World the world functions along the principles of Henry Ford’s assembly line (homogeneity, predictability, consumption of disposable consumer goods, and mass production). There is a marked absence of any supernatural-based religions, with Ford himself being revered as a deity. Aspects of traditional religion are present in the reverence for Ford; characters swear oaths by his name, celebrate Ford Day and Christian crosses have their tops cut off to form a ‘T’. There even exists an Arch-Community Songster of Canterbury. Most noticeably, the calendar numbers years in the ‘AF’ era, as in After Ford, 1 AF corresponding to 1908 AD, the year in which Ford’s Model T first emerged from his assembly line. The novel is situated in AF632, the equivalent being 2540 AD.

Members of every class are indoctrinated from birth by “hypnopaedia” (recorded voices repeating certain slogans whilst they sleep) to believe their class is superior but that all the other classes are required to perform certain functions. There is no unhappiness as a hallucinogenic drug and antidepressant called ‘soma’ is distributed (a secularized version of the Christian sacrament of Communion). Gosh, flower delivery birmingham would not want to live in a Brave New World.